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Team 1 ( Marketing )

  • Create written content for all marketing
  • Create assets for all marketing and branding
  • Come up with a digital marketing plan that indicates ads, social media marketing and more
  • Develop and Implement an SEO strategy

Team 2 ( Technical )

  • Code the front of the app ( what the user sees and interacts with in the browser)
  • Code the back end of the app ( create a database tp pull content about different flight locations, utilize API’s for weather and other information )

Team 3 ( Product )

  • Create wireframes ( which show what will be on each page in the app ) and prototypes ( interactive drafts of the app that people can try out )
  • Design the final prototypes to pass to the person who will code the app

Team 4 ( User Experience )

  • Conduct user testings with a group of pilot participates to find out if the app is easy to use and solves the problems you think it should solve
  • Fully ideate the final product – how it will function, how it will look – based on understanding what the actual problems are that you are trying to solve

Team 5 ( Creative )

  • Create branding for the product – including a logo and complete style/brand guide
  • Create graphics to hand off to the Marketing team for social media
  • Create graphic templates for Marketing team